Originally, Kickstarter was used as a way for regular folks–like Max and his buddies–to get the funds for a product. Once the project comes to life, those customers–now called backers–are sent rewards, typically an early version of the product. If the customers like the idea, they’ll spend money to help the product developer bring the project to life. If you haven’t heard of Kickstarter yet, Kickstarter is an online platform that allows product developers to pitch product ideas to potential customers. Max and the gang didn’t have the $4,000 in capital needed to launch a professional version of Cards Against Humanity. Don’t have the funds to create a product? Turn to Kickstarter. Of course, Max didn’t have the funds to make Cards Against Humanity into a professional product. This is the heart of what product research and ideation is all about. An idea, a way to test that idea, and the willingness to do work until you’ve created your own Amazon success story. Immediately, Max and his pals knew they had something big on their hands.Īnd that’s all it takes. From there, college friends wanted to know how they could get their hands on it. At the end of the party, Max and his friends returned to their respective colleges and brought along copies with them. Max and friends created a simple prototype of the game (known then as “Cardenfreude”) and got everyone at the party involved. The game was a huge hit. Max Tempkin, Cards Against Humanity’s creator “It was increasingly hard to find activities for 30 or 40 people, and we needed structured things like games, because actual, regular socialization is terrifying to us. No, Max Tempkin was just an ordinary college kid who needed a way to entertain a large group of friends at a New Years Eve party. Nor did he have the requisite funds to manufacture a product. He wasn’t working at a board game company. Amazon Success Story: Cards Against HumanityĪs I’ve followed and study Cards Against Humanity over the years, I realize that it’s an Amazon success story that we can learn a great deal from.Ĭards Against Humanity’s founder, Max Tempkin Cards’ founder was just an ordinary college kid with a cool idea. And it’s one that we, as Amazon sellers, can learn a lot from. What really gets me excited about Cards Against Humanity, though, is that it’s a true Amazon success story. On Amazon alone, the base game and its expansions sell an estimated 90,000-120,000 units per month, for over $1,500,000 in sales.Ĭards Against Humanity makes millions monthly on Amazon alone. It’s sold worldwide in most major retail stores including Barnes & Noble, Target, and Walmart. It’s no surprise that Cards Against Humanity is advertised as a “a party game for horrible people.”Īt this point, you’ve probably heard about this global-sensation card game. Sort of like an Apples to Apples filled with NSFW jokes, Cards Against Humanity is all about picking the most clever, funny, and/or offensive answers to win points with the game’s “Card Czar”, the player you have to impress with your ridiculous answer. If you played the last card, Cards Against Humanity, then you’d be correct, although a funnier answer probably would’ve been more appropriate (I would have picked “a stray cat” personally). In your hand you have ten white cards that read: The black card on the table asks, “What is the most successful Toy & Game private label product ever on Amazon, and a true Amazon success story?”
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